![]() There are more than 86 million Mexicans who have a mobile device and Internet access, which represents a very important digital penetration when compared to other economies." ![]() The population and the domestic market are large enough to attract any investor. Ricardo Robledo, CEO of Tu Identidad said: "Mexico has a privileged geography that allows it to connect with the whole world either by sea or by land. This is despite the lasting impact of the coronavirus pandemic and fears of global inflation. Mexico's economy has grown by nearly 2% in the first half of 2022. In 2021, the economy recovered by 5% following a drop due to the pandemic that impacted every country around the world. We were a country that, in general, was not accustomed to the home office, unlike developed economies."Īfter the pandemic, the country's economy has shown steady resilience and is beginning to grow again with a focus on new technology, digital banking, private healthcare and manufacturing. The digital maturity reached in two years has been amazing. Javier Jiménez Lizardi, Managing Partner of Russell Bedford Mexico said: "The path towards the use of digital tools, especially communication tools, is definitive and there is no turning back. The urgency and need for investment in remote working, digital infrastructure, mobile banking and reliable communication networks due to the pandemic has given a lasting boost to an economy that now welcomes technology.ĭigitalizing the workspace had been lacking in Mexico for many years with a reluctance to innovate and a tendency to follow a traditional model that had previously worked. As attorney Sandra Sánchez Salas explains: "The pandemic has been a tangible proof of life "reinvent or die." In 2019, the transformation was not an option it was a MUST, not only to survive but to stay in the market "a global market." The pandemic forced companies within Mexico to re-imagine, innovate and scale-up the use of technology almost immediately. ![]() We spoke to several CEOs and leaders within Mexico to get a snapshot of the opportunities within this new growing digital economy. This new wave has made Mexico one of the most attractive emerging markets to invest in this year. This changing face of the Mexican economy is being driven by a tech-savvy generation of young Mexicans and a digital investment boom. Mexico's confident private sector is helping to bring vigor to the economy through technological innovation and a new driven focus on digitizing industries.
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